ENT 111 - Entrepreneurial Marketing
Introduction to sales, customer service, and promotional strategies and methods including business image, target market analysis, and customer buying behavior profile. Analysis and selection of business promotional methods and timing. Design of an individual marketing promotion plan. Planning and delivering quality customer service. Manage stakeholder relationships.
Co-requisite: NONE
Prerequisite: NONE
Credits: 3(Lec: 3)
School: School of Bus Info & Pub Serv
Department: Business Technologies
Attributes: General Elective

Version: 3.2 (12/18/2008)

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