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MKT 242 - Marketing on the Web
Builds on the MKT 101 skills to learn effective strategies for marketing on the World Wide Web. Emphasizes evaluating the marketing effectiveness of Web sites, considering reasons for marketing on the Web, assessing the target audience, and gathering Web marketing data. Co-requisite: NONE Prerequisite: MKT 101 Credits: 3(Lec: 3) School: School of Business Department: Business Technologies Attributes: General Elective |