MKT 242 - Marketing on the Web
Builds on the MKT 101 skills to learn effective strategies for marketing on the World Wide Web. Emphasizes evaluating the marketing effectiveness of Web sites, considering reasons for marketing on the Web, assessing the target audience, and gathering Web marketing data.
Prerequisite: MKT 101
Credits: 3(Lec: 3)
School: School of Bus Info & Pub Serv
Department: Business Technologies
Attributes: General Elective