MKT 245 - Advertising
Reviews advertising, including preparation of the advertisement, selection of media, budgeting for advertising, types of advertising, copy writing and advertising research. Emphasizes sales promotion through advertising.
Co-requisite: NONE
Prerequisite: MKT 101
Credits: 3(Lec: 3)
School: School of Bus Info & Pub Serv
Department: Business Technologies
Attributes: General Elective

Version: 3.2 (12/18/2008)

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