MKT 252 - International Marketing
Examines how marketing principles and strategies are used when doing business in other countries. Methods for engaging in global business operations will be explored, as well as adapting marketing strategies to individual countries.
Prerequisite: BUS 260, MKT 101
Credits: 3(Lec: 3)
School: School of Business/Information
Department: Business Technologies
Attributes: General Elective
Terms Offered: F,SP