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MKT 252 - International Marketing
Examines how marketing principles and strategies are used when doing business in other countries. Methods for engaging in global business operations will be explored, as well as adapting marketing strategies to individual countries. Co-requisite: NONE Prerequisite: BUS 260, MKT 101 Credits: 3(Lec: 3) School: Bus & Info & Hlth Sup Tech Department: Business Technologies Attributes: General Elective |