From Pitch to Profit
Turn your people and sales skills into marketing mastery.
Step into offices and boardrooms armed with the persuasive power of sales, the strategic and emotional intelligence of marketing, and the digital expertise to thrive in today’s fast-evolving business landscape. You’ll learn to decode consumer behavior, craft campaigns that convert and accelerate your career with unshakeable confidence. With Owens’ Marketing and Sales Technology, AAB, you’ll gain the skills needed to land a new sales or marketing position—or advance to higher-level management in the field.
Standout strengths for sales and marketing professionals:
- Strong Communicator: Clearly convey ideas, build rapport and persuade effectively.
- Adaptable: Stay flexible and thrive in fast-changing markets and technologies.
- Analytical Thinker: Use data and insights to make smart, strategic decisions.
Small Classes. Expert Guidance.
At Owens, you have a team of dedicated, experienced professionals guiding you. In turn, your faculty will be supported by an Advisory Committee of local professionals.
Our instructors are experts who take pride in your success. Combined with our small class sizes, you’ll get one-on-one mentorship and precise technical feedback tailored to your goals.
Award Type
Associate of Applied Business (AAB)
Department
Department of Business Technologies
Required Credit Hours
60-61
What to Expect
2
Years of full-time study
86%
Owens Community College alumni employed two years after graduation
$9,294
Average net price for students, below the national average for 2-year colleges
Where Sales, Marketing & Strategy Converge
In your first semester, build essential communication, technology and problem-solving skills—must-haves for every business professional. At the same time, you’ll dive into Personal Selling, where you’ll learn to connect and close customers.
Next, you’ll get inside the mind of the market. Courses like Marketing Principles, Microeconomics and Contemporary Business will reveal how to leverage data for strategic advantage as customers make their purchasing decisions.
You’ll strengthen your analytical skills with Excel and Business Analytics—because today’s marketers need to harness data-driven insights. Principles of Ethics will equip you to market both responsibly and effectively.
As you advance, your focus shifts to leadership and strategy. You’ll explore Sales Management, Marketing for Service Businesses and Financial Accounting to understand both the creative and financial sides of the business. You’ll also select a social and behavioral science elective, such as psychology.
Bring everything together in your final semester by developing comprehensive strategies in Marketing Planning & Management and Marketing on the Web. Finally, you’ll graduate ready to enter the workforce immediately, with both an associate degree and Sales Certificate in hand—an added advantage of this program.
Student Learning Outcomes
You will be able to:
- Understand the ethical, legal and social responsibilities of a marketer.
- Design and demonstrate a sales presentation.
- Develop and maintain customer relationships.
- Collect and analyze market information.
- Successfully apply online, offline and hybrid/integrated marketing techniques.
Career Outcomes
By graduation, you’ll gain a thorough understanding of marketing and carry the confidence, skills and experience to step into coveted roles in sales, digital marketing, brand management and beyond.
You’ll be prepared to work as a supervisor or manager in diverse settings, including retail and wholesale operations, manufacturing sales teams, financial services, insurance agencies or direct retail environments. Your career possibilities are expansive.
Explore the employment data to understand trends in our area.
In Their Words
“I know online isn’t for everybody. You need a lot of self-discipline because you can get behind really quick. You don’t have that in-person contact, but thankfully, all of the professors and instructors I’ve had have been great.”
Rosa Sanchez, Business, ’25
Getting Started at Owens
Begin your high-quality education at an affordable price today!
Enrollment is easy—just fill out an online admissions application to get started. We’ll ask you to submit your transcripts for course placement and college credit.
Upon acceptance, schedule a meeting with your admissions advisor to register for classes. Next, attend an on-campus orientation and meet with your student financial services advisor to discuss ways to pay for college.
Accreditation
This program is accredited by the Accreditation Council for Business Schools and Programs (ACBSP), a global business education accrediting body that recognizes excellence in business education through continuous improvement.